Internal marketing and its relationship to the perceived organizational value of educational service providers at the Faculty of Education for Boys in Cairo, Al-Azhar University

   The aim of the current research is to investigate internal marketing and its relationship to the perceived organizational value of educational service providers at the College of Education for Boys in Cairo, Al-Azhar University. The research used the descriptive approach and a questionnaire tool to collect data about the level of internal marketing at the College of Education for Boys in Cairo, Al-Azhar University, and the level of perceived organizational value among faculty members. And employees, it was applied to a sample consisting of (169) faculty members and (40) administrative employees, and the research reached a set of results, including: The level of internal marketing at the Faculty of Education for Boys in Cairo, Al-Azhar University came in all its dimensions (job design, empowerment, motivation Employees, training and development, communications effectiveness, internal marketing research) were moderate, while the level of perceived organizational value among educational service providers at the College of Education for Boys in Cairo, Al-Azhar University was in its overall dimensions (continuous improvement, sustainability, engagement in the work environment, work ethics, creative thinking). ) to a weak degree. The research also found that there is a statistically significant direct correlation between the score of the total internal marketing axis and the total perceived organizational value axis. There are also differences between the responses of the sample members according to: For the job grade and for the benefit of the category of faculty member, and for the leadership position for the benefit of the category that held a leadership position, and the years of experience for the benefit of the category of more than 15 years of experience. The research ended by presenting a number of recommendations to improve the level of internal marketing at the Faculty of Education for Boys in Cairo, Al-Azhar University, and then improve the level of perceived organizational value among Educational service providers in the same college.