The Role of Social Marketing in Developing a Culture of Self-Employment among University Youth from the Perspective of Group Work Methods

Document Type : Original Article

Author

PhD in Social Work, specializing in Group Work, Training Supervisor at the Higher Institute of Social Work in Damanhour.

10.21608/jsrep.2025.422547

Abstract

The scientific paper aimed to analyze the theoretical literature related to the reality of the culture of freelancing among university youth, and to identify the role of social marketing in developing the culture of freelancing among university youth from the perspective of the method of working with groups, in addition to reaching a set of proposals to activate the role of social marketing in developing the culture of freelancing among university youth from the perspective of the method of working with groups. This scientific paper is part of the descriptive and analytical research that relies on the documentary approach in order to describe the role of social marketing in developing the culture of freelancing among university youth from the perspective of the method of working with groups, and the research methodology of the working paper relied on the documentary approach by analyzing the theoretical literature and previous studies related to the subject of the scientific paper, and its results confirmed that professional intervention by the social specialist leads to directing university youth towards the importance of work in their future lives, and that the culture of freelancing can be developed by using social marketing programs from the perspective of working with groups, especially with university youth, who are the group closest to the type of freelancing in the future, so it is necessary to work with them to develop their attitudes towards freelancing. Keywords: Role - Social Marketing - Development - Freelance Culture - University Youth - Perspective of the Method of Working with Groups.

Keywords


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