Developing a Technology Acceptance Model (TAM) to measure the attitudes of faculty members at Bisha University towards the use of the Blackboard system in e-training

Document Type : Original Article

Author

Educational Technology Department, College of Education and Human Development, University of Bisha, KSA.

Abstract

This study aims to develop the Technology Acceptance Model (TAM) to identify the variables that influence the intention of faculty members at the University of Bisha to use the Blackboard system in e-training. It also seeks to explore the extent to which faculty members at the University of Bisha accept the Blackboard system in e-training, as well as to reveal differences related to gender, experience, and academic degree regarding the use of the Blackboard system in training. To achieve these objectives, the researcher relied on the descriptive-analytical method to understand the opinions of a sample consisting of 112 faculty members at the University of Bisha. The researcher developed the Technology Acceptance Model (TAM), which consists of 26 items distributed across five main dimensions. The results of the study demonstrated the validity of the proposed Technology Acceptance Model (TAM) as a theoretical foundation that can help in understanding and clarifying faculty members' attitudes toward the use of Blackboard in e-training. The results indicated that both the perceived ease of use and perceived usefulness of technology had a positive impact on attitudes, and that the attitudes of faculty members had a clear influence on the effectiveness of the technology, which, in turn, affected the level of use. The results also indicated that the proposed Technology Acceptance Model could be essential for investigating the effectiveness of technology implementation. Furthermore, the results showed that user satisfaction had a significant impact on usage intentions, and that the expected benefits of the system and ease of use had a substantial effect on user satisfaction. In light of these findings, the study provided several recommendations, including emphasizing the importance of ease of use when designing, implementing, and operating any e-training system, improving the user interface of the Blackboard system, providing tools to explain it, and creating educational content that demonstrates how to use the system.

Keywords

References

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