The Trend Phenomenon and Its Reflections on the Cultural Construction of Egyptian University Students

explore the principal The present research aims to impacts of the trend phenomenon on the cultural construction of Egyptian university students, as perceived by the students themselves. Employing a descriptive survey methodology, this study administered a questionnaire to a sample of 1,165 students from various Egyptian universities. The instrument comprised four dimensions representing the repercussions of the trend phenomenon on (1) religion and language, (2) customs and traditions, (3) values and behaviors, and (4) social relationships. The findings indicate a significant correlation between the trend phenomenon and cultural construction, with a verification degree classified as “medium.” Additionally, the study revealed that the most prevalent types of trends viewed by the students were entertainment trends, followed sequentially by social, religious, scientific, political, and economic trends. The platforms most frequently used for accessing these trends were identified as Facebook, TikTok, YouTube, and Instagram, respectively. In terms of viewing duration, most students reported watching trends for 4-6 hours, followed by 2-4 hours, less than 2 hours, and finally, more than 6 hours. The research also concluded that the dimension concerning the repercussions of the trend phenomenon on religion and language ranked first, followed by customs and traditions, customs and social relations, and lastly, values and behaviors. The study recommends the renewal of educational discourse across all educational institutions to align with the culture and competencies of the current generation. Furthermore, it suggests leveraging the trend phenomenon to educate youth about the authentic cultural dimensions of Egyptian society.