The Social and Economic Factors Affecting Online Shopping from The Point of View of Egyptian Consumers

Document Type : Original Article

Author

Department of Sociology, Faculty of Human Studies, Al-Azhar University.

Abstract

The study aimed to identify the social and economic factors affecting online shopping from the point of view of Egyptian consumers through an online questionnaire given to a sample consisting of 200 individuals. The sample was of intentional type as the individuals were regular online shopping users. Moreover, a descriptive analytical method was used in order to obtain data on the correlated factors between online shops and their users as well as the nature of services and products offered. The barriers influencing the consumers shopping behavior were considered into the sample as well. Furthermore, the statistics concerning (age, gender, qualification) were of no significance, although the most important social factors affecting the Egyptians were their family members opinions, reviews of the products and the validity of the provided information. On the other hand, the most important economic ones were the variety of products,  availability of extra services with delivery, policy of shipment and exchange, free gifts offered and type of warranty of the products. The study confirmed the major online shopping barriers faced by the Egyptian consumers were the incapability of examining the products before transactions and the persistence of traditional shopping preference. Delaying the delivery and distrusting the online methods have played roles as well. However, the consumers have given several solutions to overcome these barriers including precise understanding of the online shops policy, considering online shops with certified business entity only as an option and issuing more laws for consumers protection. In conclusion, the researcher have recommended to raise the awareness of consumers regarding the risks and the disadvantages of online shopping via campaign streaming on traditional and online media. Last, the Egyptian government should issue laws which provide intact environment for online shopping and consumers have to ask people with different experiences of online shopping for recommendations and to avoid any of their mistakes. 

Keywords


Abu Al-Majd, M. J. (2005). Determinants of online shopping: A comparative empirical study of motives, attitudes, perceptions, and characteristics of online and non-online shoppers from online shopping websites. Journal of Faculty of Commerce for Scientific Research, 1(1), Cairo, Ain Shams.
Abu Saif, I. (2011). Consumer behavior and the service organization. Dar El-Ma'aref University Press, Algeria.
Abu Haniya, A. M. A. (2021). The impact of e-commerce on consumer buying behavior: The mediating role of financial technology. Master's Thesis, Middle East University, School of Business, Amman-Jordan.
Abu Haniya, A. M. A. (2021). The impact of e-commerce on consumer buying behavior: The mediating role of financial technology. Master's Thesis, School of Business, Jordan.
The Impact of E-Commerce on Reducing Administrative Costs (2019), Journal of Economics and Business, (3)3, University of Wadi, Algeria.
Al-Badi, A. S. S. (2014). Some personality traits and their relationship to self-efficacy among social workers in schools in the Sultanate of Oman. Master's Thesis, Faculty of Arts and Humanities, Nizwa University, Oman.
Al-Jarisi (2007). Consumer behavior: An analytical study of the purchasing decisions of Saudi families. Fahd National Library Cataloging in Publication, Riyadh, Saudi Arabia.
Al-Khalidi, I. B. S. (2011). Dictionary of Management. Osama Publishing and Distribution House, Amman.
Al-Khayal, H. H. (2012). Factors influencing consumer adoption of the Internet - A field study in the United Arab Emirates. Unpublished Master's Thesis, Faculty of Commerce, Ain Shams University, Department of Business Administration, United Arab Emirates.
Al-Rawashdeh, F. Q. (2013). The impact of achieving customer loyalty on maximizing profits in service organizations in the private sector: A field study on private joint stock companies. PhD Thesis, Jordanian University, Faculty of Economics and Administrative Sciences, Department of Marketing.
Al-Zaltani, N. A. (2016). Learning theories and their educational applications. The University Journal, 18(3), Faculty of Arts, Al-Zawia University, Al-Zawia.
Al-Shamaa, K. M. H. & Hamoud, K. K. (2000). Organization theory, First Edition, Dar Al-Masirah, Amman.
Al-Shaimi, M. N. (2011). Economic globalization and its effects on Arab countries. Journal of Management and Economics, Issue 86, Syria.
Al-Arabi, N. S. (2006). Factors explaining e-commerce in Arab countries. Journal of Faculty of Commerce for Scientific Research, Issue 2, Volume 43, Alexandria University.
Al-Aissawi, I. (2018). E-commerce, 4th Edition, Academic Library, Cairo, Egypt.
Al-Moala, N. (2020). Fundamentals of Marketing - An Analytical Approach, Al-Yaziuri Scientific Publishing and Distribution House, Jordan.
Al-Manji, R. & Ammar, N. (2020). Consumer behavior, Syrian University Publications, Syria.
Al-Naimi, K. M. H. (2016). The effect of perceived e-payment risks on purchase readiness - A field study from the perspective of customers of commercial banks in Bahrain. School of Business - Middle East University, Jordan.
Al-Wareikat, S. A. H. R. (2022). The role of culture in community development and guidance. Scientific Journal for Scientific Publication, Issue 50, Jordan.
Ben Issa, A. (2003). Consumer behavior - psychological factors, Vol. 2, Dar El-Ma'aref University Press.
Boudramin, A. F. (2017). Attracting individuals to Islamic groups - A multi-methodological approach. Horizons of Science Journal, Issue (7), Algeria.
Bourahla, S. (2023). Determinants of consumer behavior in smartphone testing. Faculty of Humanities and Social Sciences, University of Kasdi Merbah Ouargla, Algeria.
Thabit, H. M. (2017). Viral marketing and its impact on consumer purchasing decisions among social media users for the student segment at the Islamic University in Gaza Strip, Gaza, Palestine: Islamic University.
Jabari, A. W. (2018). The impact of Algerian consumer behavior on the marketing strategies of household appliance manufacturing companies. PhD Thesis, University of Mohamed Boudiaf, Algeria.
Hassan, R. (2001). Organizational behavior. Dar Al-Jama'a for Printing, Publishing and Distribution, Alexandria.
Hussein, B. (2017). The effect of Islamic controls on the purchasing decision of the Algerian consumer - A case study on a sample of consumers in the city of Setif, Faculty of Economic, Commercial and Management Sciences, University of Setif, Setif, Algeria.
Hafnaoui, A. (2022). E-marketing of services. Al-Yaziuri Publishing and Distribution House, Jordan.
Hamoudi, R. & Nouri, M. (2018). The importance of factors in the purchasing decisions of the final consumer of durable consumer goods - A field study on the market for passenger cars in Algeria - Academy of Social and Human Studies, Hassiba Ben Bouali University, Algeria.
Khalil, L. J. (2018). The effect of reference groups on reducing perceived risk when buying. PhD Thesis, University of Mosul, Iraq.
Dawood, S. Z. (2014). Perceived e-shopping quality and its effect on continuous behavioral intention: A field study in one of the Egyptian governorates. Journal of the American Arab Academy of Sciences and Technology, Vol 5, No 14, Dar Al-Manzomah, USA.
Douidi, K. & Matali, L. (2019). The impact of digital technology on social marketing - Research presented to the study day on: Modern marketing in economic institutions between theoretical principles and practical experiences, Faculty of Economic, Commercial and Management Sciences, University of Mohamed Boudiaf, M'sila, Algeria.
Ramah, J. (2016). Consumer behavior patterns: theory and application, 6th edition, Dar Gali for Publishing and Distribution, Algeria.
Rahouma, A. M. (2005). The Internet and the techno-social system: An analytical study of the technical mechanism of the Internet and the modeling of its social system. Center for Arab Unity Studies, Lebanon.
Zouache, Z. (2011). The role of the electronic payment system in improving bank transactions. Faculty of Economic Sciences and Management Sciences, Oum El Bouaghi, University of Larbi Ben M'hidi, Algeria.
Salem, A. B. (2016). A reading in the economic importance of electronic payment methods. Journal of Development and Foresight for Research and Studies, Volume 1, No. (1), Algeria.
Saad, Mukhtar Attia, and Meshri, Halima Ali (2021). The Level of Electronic Banking Services at North Africa Bank, Faculty of Economics and Business Administration, University of Marqab, Libya.
Salam, Osama Muhammad Muhammad (2021). Measuring the Effect of Digital Marketing Dimensions on Customer Satisfaction, Tanta University, Egypt.
Suleiman Hasan (2019). The Effect of Electronic Advertising on the Jordanian Consumer's Purchasing Behavior for Cars - An Applied Study on the Youth Segment in Amman Governorate, Journal of Arts and Human Sciences, Jordan.
Sonia, Shtewan (2017). Consumer Behavior, Faculty of Economic, Commercial and Management Sciences, University of Mohamed Seddik Ben Yahia, Algeria.
Tariq Tah (2008). Online Shopping and E-commerce, Dar Al Fikr Al Jamia, Alexandria.
Abdel Halim, Abdel Mawjoud Abdullah and Mansour, Shaaban, 2005. Advertising and Consumer Behavior, Dar Al Nahda Al Arabiya, Cairo.
Abdel Halim, Abdel Mawjoud Abdullah (2015). The Effect of Demographic and Cultural Factors on the Egyptian Consumer's Tendency Towards E-shopping, Journal of Financial and Commercial Studies, No. 1, Faculty of Commerce, Beni Sueif University.
Abdel Khaleq, Sayed Ahmed (2008). E-commerce and Globalization, The Arab Organization for Administrative Development, Kingdom of Saudi Arabia.
Abdullah, Dalia Mohamed (2015). Determinants of Electronic Spoken Word Through Social Media (Facebook) and Its Impact on the Purchasing Intentions of the Egyptian Public, The Scientific Journal of Public Relations and Advertising Research, Faculty of Media, Cairo University, Egypt.
Obeidat, Muhammad Ibrahim (2004). Consumer Behavior/Strategic Approach, Dar Wael for Printing, Publishing and Distribution, Egypt.
Omar, Muhammad Mustafa Muhammad (2022). The Legal System for Electronic Means of Payment in Banking Operations, Cairo University, Egypt.
Anani Ben Issa (2010). Consumer Behavior (Psychological Influence Factors), 2nd Edition, Diwan of University Publications, Algeria.
Ghabashi, Nevin (2019). The Effectiveness of E-commerce Sites in Stimulating the E-purchasing Process, The Arab Journal of Media and Communication Research, No. (36), Canadian University of the Pyramids, Egypt.
Faqih, Tahani Muhammad Abdel Rahim (2013). E-shopping and Its Impact on Family Consumption Trends in the Information Age, Master's Thesis, Faculty of Arts and Interior Design, Kingdom of Saudi Arabia.
Faqih, Tahani Muhammad Abdel Rahim (2013) E-shopping and Its Impact on Family Consumption Trends in the Information Age, Master's Thesis, Umm Al Qura University, Kingdom of Saudi Arabia.
Karima, Serag (2014). The Reality and Prospects of E-commerce in Algeria, Faculty of Economic Sciences, Management Sciences and Business Sciences, Oran: University of Oran, Algeria.
Mazouachi, Kholoud (2015). The Role of Brands in Influencing Purchase Decisions, A Field Study on a Sample of Adidas Product Consumers, Unpublished Master's Thesis, Faculty of Media and Communication, University of Mohamed Kheider, Setif.
Musaaidia, Zahra (2017). The Concept of Culture and Its Components, Laboratory of Linguistic and Literary Heritage, Algeria.
Matali, Leila (2016). A Concise Guide to E-marketing, Dar Al Kutub Al Ilmiyah, Beirut.
Maala, Naji and Tawfiq, Raef (2005). Fundamentals of Marketing - An Analytical Approach, Third Edition, Dar Wael Publishing, Amman.
Musa, Amer Abdullah (2009). Marketing Management, Dar Al-Bidaya, Amman.
Najia, Ziani (2023). Consumer Behavior Scale, Faculty of Economic Sciences and Business Sciences, University of Abderrahmane Mirabeau, Tlemcen.
Habaish, Fawzia (2012). The Role of E-commerce in Activating Free Trade Zones - The Case of the Greater Arab Free Trade Zone - Master's Thesis, Faculty of Economic Sciences, Business Administration and Management Sciences.
 
 
 
 
ثالثا: المراجع الأجنبية:
- AL-maghrabi & Dennis(2019). The Driving Factors Continuance online Shopping: Gender differences in Behaviour among students, International Journal of Business Information Systems, 9(4).
- ArabiaBaabdullah, A,(2020). Factors Influencing Online Buying Behavior of Customers in Saudi, Journal of Economic Administrative and Legal Sciences, (4)6.
- Ariffin,K(2015).” Influence of consumers, perceived risk on consumers- online purchase intention”.journal of Research in Interactive Marketing:12(3)
- Baabdullah(2020). Factors Influencing Online Buying Behavior of Customers in Saudi Arabia, Journal of Economic Adminstrative and Legal Science, (4)6.
- Camp Camp,Li.(2011), ‘Trust & risk in Internet Commerce’, Cambridge, M,A:MIT Press.
- Hannon, R. A, & Schumm, W. R.(2017). Demographic Factors Associated with Online Shopping Experiences of Saudi Arabian Women. International Journal of Online Marketing (IJOM), 7(4).
- Hasslinger,A,&et, al,(2007) ,Consumr Behvior in Online Shopping, Kristianstad University, Department of Business Studies.
 - Hong at al (2019 July).Perceived Risk on Online Store Image Towards purchase Intention, Research in World Economy. 10(2).
- Janssens M., & Ejzyn A. (2017), Marketing, E-Business, E-Marketing, Cyber- Marketing, Edition, de book University, 1 edition, Bruxelles. 
- Kannan, p. k.&Li, H. A(2017). Digital marketing: A framework, Marketung, 34(1).
- Kotler ph. Et Dubois B.(2010), Marketing Management,10 eme edition, Publi-Union, Paris..
- Kotler Ph.,Keller.,Manceau D.,et Dubois B.(2009), Marketing Management, 13e edition, pearson Education, Paris.
- Liu, L., Luo, W., Lin,J. and Huang, Y.,(2020).online cross-border e-commerce consumer Behavior: A Case Study of Sino-US Trade Conflicats, Journal of Economics Business and Management, (7)4, Singapore.
- Liu, x., and Zheng, w. (2019). Analysis of Impact of Customer Trust on Consumers”purchase Behavior Based on Online Shopping Platform: Taking Taobao Shop as an Example, Advances in Social Science, Education and Humanities, (20)22, Indonesia.
- McCole,P & Plamer.A.(2011). “A critical evaluation of the role of trust in direct marketing over the internet”, World Marketing, University of Cardiff, Waks,UK.
- Ranaweera,R (2016,january15). “Risk of electronic payments of the banking sector in Sri Lanka: Case of Colombo district”.SSRN Electronic journal:4(4), London.
رابعا: مواقع الانترنت:
 - القاسم، آلآء (2022). دور الثقافة في بناء المجتمع، متاح على الموقع على :
- أيمن، علاء (2020). كيف تؤثر البيئة على التسوق العالمي، أكاديمية حاسوب، متاح على:
- عامر، عادل (2019). المسؤولية الاجتماعية ودورها في بناء واستقرار المجتمع، الشبكة العربية للتميز والاستدامة، متاح على موقع: 
https://sustainability-excellence.com
- كيريا، ميخائيل صادق (2011). اتجاهات الشباب الجامعي نحو التسوق الالكتروني وعلاقتها بإدارة الذات، مجلة البحوث العلمية في مجالات التربية النوعية، متاح على:
- ويكيبديا الموسوعة الحرة،عن موقع للانترنت:
https://ar.wikipedia.org/wiki
    - Anurag Pandey & Jitesh S(2019).Factors Affecting Consumers Online Shopping Buying Behavior,In: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3308689
- Pandey,A., and Parmar,J. (January 5, 2019). Factors Affecting Consumer”s Online Shopping Buying Behavior, Proceeding of 10th International Conference on Digital Strategies for Organizational Success, In: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3308689
- Rahman, M., Islam, A., Esha, B., Sultana, N., and Chakravorty, S. (2018). Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh, Cogent Business & Management, (1)5.In:
- Review of Literature, chapitre 2 “Consumer Behavior”, In: