E-marketing for educational postgraduate programs at Al-Azhar University “A Proposed Vision”

Galal, Shazli Younes Ali

doi:10.21608/jsrep.2021.242962

E-marketing for educational postgraduate programs at Al-Azhar University “A Proposed Vision”

Document Type : Original Article

Author

Shazli Younes Ali Galal

Lecturer of Administration, Planning and Comparative Studies, College of Education for Boys, Al-Azhar University

10.21608/jsrep.2021.242962

Abstract

The study aimed to propose a vision regarding e-marketing of educational graduate programs at Al-Azhar University. For that aim, the study identified the theoretical foundations of e-marketing of university services in general and graduate programs in particular in the administrative and educational literature, reviewing the most prominent global trends concerning university services and programs e-marketing to benefit from them. Also, the study investigated the educational graduate programs at Al-Azhar University and the most important factors supporting their electronic marketing, besides detecting the experts’ views on the requirements of e-marketing for the educational graduate programs at Al-Azhar University. Accordingly, The study adopted the Foresight Framework, and used Delphi Technique method, where three research forms were applied through three successive rounds. The study proposed a set of organizational procedures for educational graduate programs e-marketing at Al-Azhar University, including: continuous training of human resources on e-marketing programs and activities, through several mechanisms, which include designing training programs for reducing individuals resistance to change, as well as continuous evaluation of training impact on the effectiveness of the performance of individuals and teams in faculties, implementation of training programs for employees on information technology and modern information systems, implementation of training programs for employees on e-marketing, continuous follow-up of its activities and performance evaluation, and designing a plan for training individuals based on their actual needs.

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